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Keynote Tutorial: Animating images

It can be hard to keep your audience engaged during a presentation, but don't worry; Keynote offers you a way to spice things up: animating your images. Find out how to animate images in Keynote in this tutorial. Watch more at

This tutorial is a single movie from the Keynote: From Outline to Presentation course presented by author Rich Harrington. The complete course is 2 hours and 10 minutes and shows how to build and deliver a great Keynote presentation.

Keynote Tutorial: Animating images Republished by Richard Harrington

Posted by: Richard Harrington on Nov 22, 2013 at 1:41:00 pm AppleBusiness

Keynote Tutorial: Adding a Photo to a Drop Zone

Keynote's themes often include drop zones--areas where you can drop several photos of different sizes and have them formatted consistently, which will save you time when building your presentations. Find out how to add a photo to a drop zone in this tutorial. Watch more at

This tutorial is a single movie from the Keynote: From Outline to Presentation course presented by author Rich Harrington. The complete course is 2 hours and 10 minutes and shows how to build and deliver a great Keynote presentation.

Keynote Tutorial: Adding a Photo to a Drop Zone Republished by Richard Harrington

Posted by: Richard Harrington on Nov 18, 2013 at 1:40:00 pm AppleBusiness

Keynote tutorial: Ken Burns effects with Magic Move

The Ken Burns effect involves panning and zooming on a still image. In this tutorial, Rich Harrington sheds some light on how you can use the Magic Move feature to create Ken Burns effects in your Keynote presentations and make them stand out. Watch more at

This tutorial is a single movie from the Keynote: Using Photos and Videos Effectively for Great Presentations course presented by author Rich Harrington. The complete course is 2 hours and 39 minutes and shows how to add photos and video to your Keynote presentation and make it more professional and engaging.

Keynote tutorial: Ken Burns effects with Magic Move Republished by Richard Harrington

Posted by: Richard Harrington on Nov 9, 2013 at 1:42:00 pm AppleBusiness

Apple Shutdown Reminder

Remember, as of July 31, 2012, you will no longer be able to access your documents on the public beta site or view them on the web.

We recommend that you immediately sign in to and download all your documents to your computer. For detailed instructions on how to save a copy of your documents on your computer,
read this support article at

Moving forward, you can use iCloud to store your documents and make them available across your computer and your iPhone, iPad, or iPod touch.
Learn more about iCloud.

Dear user,

Apple Shutdown Reminder Republished by Richard Harrington

Posted by: Richard Harrington on Jul 24, 2012 at 9:41:47 am AppleBusiness

Create a Form Letter with Apple Pages

Oftentimes in you’ll need to create a form letter to send to a group of people. If you’d like to personalize these letters, Pages makes it easy to insert data you’ve defined for contacts in Address Book. This can save you time because you can reuse a letter, envelope, or other document for multiple people. This feature is generally called a mail merge.

Several of Pages’ templates contain Address Book fields. Your contact data can be automatically inserted into these fields. Students can also use this Pages feature for letter writing campaigns if they are writing about issues.

  1. Launch Pages. The Template Chooser opens.
  2. Click the Word Processing category and choose Letters or Envelopes, then select a style, and click Choose. A new, untitled document opens. AppendixA_Fig08
  3. Choose File > Save; name the file and store it on your local hard drive. The letter or envelope is ready to be modified to match the and needs for your classroom.
  4. Pages has already inserted your information into the sender fields. Your name and contact information has already been entered. Pages fills sender fields using the Address Book card that’s designated My Card.
  5. Write your letter and fill in all text information as needed. The text you see on-screen is placeholder text, simply click on an area and start to type. When ready, you’ll need to set up an address group for your targeted group.
  6. Launch the Address Book application by clicking its icon in the Dock or your Applications folder.
  7. Enter the contact information for your students’ families. Create one card for each address.
  8. Create a new group for your classroom by choosing File > New Group.
  9. Drag all of your classroom cards into the group.
  10. AppendixA_Fig09
  11. Switch back to Pages. When ready, you can easily personalize your document for multiple recipients.
  12. Choose Edit > Merge Address Book Cards.
  13. Choose an Address Book group to merge from the pop-up menu.
  14. Specify where to Merge Cards to: either a New Document or to Send to Printer. AppendixA_Fig10
  15. Click OK. Pages generates multiple documents, one addressed to each recipient in the Address Book group.
  16. Save your work by choosing File > Save.

Create a Form Letter with Apple Pages Republished by Richard Harrington

Posted by: Richard Harrington on Mar 2, 2012 at 7:56:00 am AppleBusiness

iBook Creatives – A new site about iBooks Author


I've joined a new website, it's all about Apple iBooks Author. If you missed Apple's announcement, this is the change in publishing that we've all been waiting for.
Be sure to check out

This is the official home of We’re a community for and of iBook authors.Here you’ll find tips, tools, news, reviews, and tutorials related to publishing e-books with Apple’s free publishing tool – iBook Author.We’re also available to consult with authors who want help publishing iBooks.This site is not affiliated with Apple, Inc.

The site is

iBook Creatives – A new site about iBooks Author Republished by Richard Harrington

Posted by: Richard Harrington on Feb 29, 2012 at 8:38:00 amComments (2) AppleBusiness

iTunes Searching: How Will You Be Discovered?

Whether you're publishing a podcast or an app, you'll be found in one of three ways on the iTunes store. Understanding how these methods work will improve your chances at success.

1. Search.

The iTunes Store contains a search field. Results are returned based on popularity and relevance. Popularity relates to the number of new subscribers you’ve had in a given period (which is an uncontrollable factor). Relevance is due largely to your show’s description and keywords (which you have complete control over). Be sure to write an accurate description that addresses your show’s topic. You can also use keywords to address misspellings or additional search criteria.

2. Featured Content.

The iTunes Store routinely features content. There are several factors that contribute to a show being featured. First and foremost, the quality of content is considered. Second, your show must have attractive artwork (which does not include Apple items like logos or iPods). The staff at the iTunes Store also favor shows with consistent content that is released regularly (e.g., weekly or daily). It should also go without saying that your feed needs to be valid, so periodically check it at

3.Top Lists

On each page of the iTunes Store there is a “Top List.” These lists showcase the top shows in each category. Making these lists is based on new subscriptions. We often recommend launching a show with four episodes (simply pre-date the first three to offset their “release”). This way a new show offers visitors multiple options. This initial surge can help you make a splash. Once you are on a Top List, it is essential you maintain your release schedule and quality. Staying on a Top List is very helpful, as it makes it much easier for visitors to discover your show.

iTunes Searching: How Will You Be Discovered?
Republished by Richard Harrington

Posted by: Richard Harrington on Dec 2, 2011 at 6:17:48 am AppleBusiness

Final Cut Studio Goes Back On Sale


I just got off the phone with a lovely woman at 1-800-MY-APPLE.

Here are the highlights of the call.

  • Final Cut Studio 3 is back on sale. In fact it’s been available for 4 days.
  • The studio costs $999 (just like it used to).
  • If you're a student, that’s $899 (just like it used to).
  • There are NO other discounts or upgrades that the representative could find.

This product is not on the consumer Apple website. You have to call 1-800-MY-APPLE. According to the representative… she says that there’s been A LOT of calls asking for it to go back on sale… so she was glad to be able to sell it again (instead of telling people no).

So there you have it…. Those of you sitting on older versions of Final Cut Pro can step up (but not upgrade). You’re now set if you needed new licenses to go with that new Mac Pro (oh wait, still waiting for that…).

another story on the re-release, if that helps.

I’ve updated my chart on where things stand for Final Cut Pro X (which still seems stuck in the middle).


Final Cut Studio Goes Back On Sale Republished by Richard Harrington

Posted by: Richard Harrington on Sep 1, 2011 at 8:55:00 pmComments (3) AppleBusiness

The Final Straw that was FCPX

There has been a lot of collective wondering going on lately. People keep asking me and many others why we are so upset by the release of Final Cut Pro X. Why is it a bad thing? Both apps can still be installed ... right? The price is more affordable ... right? The needed updates will come eventually ... right?The release of Final Cut Pro X was the defining moment for many. In my line of work, I get to interface with a lot of video editors and other video professionals. I have spoken at numerous user groups and conferences. As a forum leader and podcaster for Creative COW, I have been hearing complaints for years. I also get to sit in edit suites with clients, and the waiting time on import as well as the 32-bit nature of Final Cut Pro 7 has caused a lot of impatient waiting in edit suites around the globe.Final Cut Pro X was supposed to fix this. At least that was the belief most held. It would be “awesome” we were told. I guess that can mean different things.People are not breaking up with Apple because of what Final Cut Pro X is. They are ending their relationship because their fears have been confirmed. I present with you a summary of the issues that have people freaked out. Please pass this list on to anyone who asks you what the big deal is. These are my 10 reasons that people are switching. These are just opinions. Opinions formed by my interactions with many and my professional experiences and connections.The Long WaitThe release of Final Cut Studio 3 was seen by many as a stopgap. DVD Studio Pro removed its HDDVD features. Color saw a .5 bump up. Other apps saw improvement but nothing “killer.” The biggest feature seemed to be the Share menu (which added several export capabilities and speed). In terms of life, it was an appetizer to hold us over to the main meal.Here is the summary of events according to Wikipedia ( 2007 – Final Cut Studio 2 [14]: Final Cut Pro 6, DVD Studio Pro 4, Motion 3, LiveType 2, Soundtrack Pro 2, Color, Compressor 3July 2009 – Final Cut Studio (2009) [15]: Final Cut Pro 7, DVD Studio Pro 4, Motion 4, Soundtrack Pro 3, Color 1.5, Compressor 3.5The pent up demand from 2007 made this feel like a four year wait form many. A wait filled with little communication about the vision or future. In tough economies, people want leadership that is visible and clear. They want to be able to talk to the companies that work with at industry events and trade shows, not just their local shopping mall.The Warning SignsThere were lots of warning signs that had people concerned about the future of Final Cut Studio. For example:
  • iPhoto got several key features like Faces and Places well before its professional sibling Aperture.
  • Aperture saw its priced slashed several times and its sales soar on the App Store. I think this proved to Apple that make applications approachable and affordable could make them more profitable.
  • The App Store model also doesn’t offer upgrade pricing. Currently, a person must pay nearly $400 to get three applications. In the past, they paid $500 for seven applications as an upgrade.
  • This article here ( does a great overview of the demise of Apple’s pro products like Shake, Cinema Tools, Logic, and more.
This of course takes us to the current release. People are nervous when updates to applications like Color, Soundtrack Pro, and Cinema Tools are gone. Broadcasters and large facilities which spent significant resources investing in Final Cut Server are also less than pleased. People aren’t sure what to think when such large holes are left open and no one is talking from the company.The Market EvolvesThere have been a lot of questions about how people could be jumping ship so quickly. How can you go back to Avid? Why are you switching to Premiere Pro? People did not make these decisions overnight. I myself stopped by both the Adobe and the Avid booths at this year’s NAB. Both companies have also been actively supporting user groups (even groups that use to be exclusively Final Cut Pro). Professionals have been looking over the fence since the release of Final Cut Studio 3.They want the following features:
  • Native Editing – True ability to import media without having to transcode first. We got that in FCPX sort of... it just keeps transcoding in the background.
  • 64-bit Support – We buy expensive computers, please see those processors and RAM so we can make our deadlines.
  • GPU Acceleration – This too is implemented in FCPX. Unfortunately the hardware requirements were released after FCPX and after many found out that their systems would not be supported by the new application.
  • Support for Third Party Hardware – Final Cut Pro boomed thanks to great manufacturers like AJA, Blackmagic Designs, Matrox, and others. The ability to use a wide range of hardware (as well as storage choices) was the key selling point to many customers. Products like Avid were a closed technology for many years (but even they have changed). Apple says they are open, but shipped a product which for the most part ignores or cripples third party hardware. Folks aren’t mad about the $299, its what that $299 does to the monitor, deck, and capture card (estimated price $10,000–$50,000). I have also heard from film editors and colorist who are baffled why they control surfaces for color grading and audio mixing don’t work.
Open StandardsIn a given week, I will use most of these formats: XML, layered Photoshop files, AAF, OMF. I will also capture and output to tape (far more often than I like to).With Final Cut Pro 7, Avid and Premiere Pro, I can exchange projects. I can go to ProTools, Audition, or Soundtrack Pro for an audio mix. I can send to Apple Color or DaVinci Resolve for color grading. I can export via XML and easily exchange footage with After Effects for compositing or motion graphics.Professionals want to run around the entire playground, not just sit inside a single sandbox (especially when that sandbox keeps getting smaller).Open CommunicationIn today’s market ... it takes vision. New products are not visionary if customers can’t understand them. Customers don’t want to be told what they want, rather they want to feel that their company of choice is listening.The amount of noise on the net over this release is insane. Look at Twitter with the hashtag #fcpx. Visit the Final Cut Pro X forum at Creative COW ( Read my response to the New York Times ( They changed their review the next day thanks to people like you.What’s missing in all of this is a statement from Apple. Instead they have responded through a few bloggers and trainers. What people want is a road map. What features do you intend to keep. What can we expect to see in the future. I know its difficult to say when... but something. I really like what Adobe did here – I also like that they are all over social media and blogs and forums. I can interact and I can get answers. That really does matter and is the greatest factor when it comes time to decide where I spend my money.Native/RAW WorkflowsI know we mentioned this point, but it bears repeating. Native and RAW workflows matter. Camera technology is amazing these days. Efficient codecs for storing video in high definition. Several camera even offer raw capabilities (whether shooting stills for time-lapse on a DSLR or market leaders like RED and Alexa).Last week I got the joy of working with Vincent Laforet ( for a few days. We did a bunch of Raw time-lapse and played with RED Epic footage in 5K HDR. My mind was blown away by what we could do with the source material. This is the future. By the way we have something in common, he’s switched to Adobe Creative Suite for our RAW and time-lapse workflows.But every day at my own shop we are pulling in tons of media shot on Panasonic P2 cameras and DSLRs. I can work with this material immediately in Adobe or Avid. While some say that you can in Final Cut Pro X, you’ll quickly notice a key difference. The material wants to transcode to ProRes. Even if you import natively, as soon as you adjust or modify it transcodes. It wants to transcode on import, you can disable it. But time and time again, as soon as I work with the files, they begin converting. In the course of a normal edit gigabytes of render files (even unused ones) pile up. Why can’t I pay the render tax on final export instead of filling up my drives with files I don’t want?An Existing EcosystemApple was a popular solution because it worked so well throughout the facility. We had hardware options for storage, capture, and monitoring. We had a rich system of supporting applications like Plural Eyes, After Effects, Photoshop, and more. We had thousands of plug-ins to choose from.We are told that we will have those choices. What I hear often is that Apple was so secretive that they have only released some of the technology needed at this point. Most developers and hardware makers got their copies of the software that I did.It’s a partnership. We bought into Apple because it was the captain with a great team behind it. What we get from others (and even Apple in the past) is support for entire workflows on day one of launch. People don’t want to give up on their total investment just to get a few new features. Especially when those features already exist in other tools on the market.The Version 1.0 ArgumentMost of the Apple Certified Apologists (not my term) keep arguing that this is a version one product. Don’t worry, the features will come. Surely we’ll see XML and multi-camera support and the ability to import projects. What makes you so sure?
  • When you launch Final Cut Pro X it says version 10.0. (For an interesting commentary see Steve Hullfish’s article –
  • When you have 11 years of functionality, you don’t expect to have to start over. (For a laugh, watch this –
  • There are paradigms that people want to follow. Just because you invent something new doesn’t mean you destroy the way people have worked for centuries. Good software is flexible, allowing people to work they ways they like. If a new (or “better”) way coms along, you let people choose to migrate at their own pace.
The Walled GardenSo here’s the truth ... when it comes to hardware, I give most of my money to Apple. I’ve been buying Macs since my days at Drake University in 1990. For more than 20 years, I’ve chosen Apple hardware. For ten years, I’ve stood in front of professional conferences and presented off Mac hardware.I’ve bought every iPod, iPhone, and iPad. I have filled my company with their products as well as my home. I think I’ve convinced more than 100 people to get an Apple TV. I am an Apple fanboy (but perhaps I am now recovering).I’ve started to use other people’s stuff. I’ve played with a Droid phone. We have some smoking fast PC’s in the office from Dell that just chew through motion graphics and video production tasks. I have more choice.Choice isn’t always good ... it can make support difficult. But choice is becoming less and less a factor with Apple products.
  • I cannot choose where I buy their software. The VAR network offered a valuable service of configuring machines and supporting them to many clients.
  • I can only get support on the software on day one from the two trainers they choose to give advanced access to the software.
  • I cannot choose third party tools or hardware with any confidence.
  • I have to wait months (if not longer) for small developers to catch up and get plugins working. Many are choosing not to or are at least taking a wait and see approach.
The Trust FactorThis takes us to the final point. Can you expect that the investment you make today will work in the future? Can you invest in training your employees so they are ready for the future? Can you trust Apple?I am going to speak no further ... that is a personal decision for you to make.-Richard M. Harrington, PMP

The Final Straw that was FCPX
Republished by Richard Harrington

Posted by: Richard Harrington on Jun 28, 2011 at 9:57:37 amComments (1) AppleBusiness

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