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Adobe Stock Motion Graphics Contributor Spotlight: Digital Juice



Digital Juice has been a leading video resource for independent filmmakers and major television networks alike for over a decade. In collaboration with leading motion graphics designers, they have built an extensive collection of templates across multiple genres and styles.

Their collection of professional-grade motion graphics templates for Adobe Stock are optimized for Premiere Pro, so video creators can easily and efficiently add animations, transitions, lower-third graphics, and more, without ever leaving the app.

We spoke with Viv Beason, president of Digital Juice, and Rod Harlan, director of business development of Digital Juice, to learn more about the intricacies of building a motion graphics template library.


Download Cityscape Title by Digital Juice.

Can you tell us about how Digital Juice began and how it’s grown over the years?

Viv: Digital Juice was founded a few decades ago, back when a video producer/creator had to be more engineer than artist. Time base correctors, genlocks, and A/B roll controllers were terms used more often than blend modes and color pallets. Those who are engineering inclined are often not known for being the most creative sort, so Digital Juice was born to provide high quality, templated graphics for this community.

Today the barrier to entry is a lot lower in terms of technical knowledge required and dollars needed. It’s not hyperbole to say that for the price of an iPhone and an entry level laptop, you can consider yourself a film/video producer. I’ve noticed that the producer of the digital age happens to be a lot more creative than in the past, or at least he understands the need for creativity over simply being able to lay something to tape. So I’d say that keeping up with today’s producer requires way more polish and pizazz than it did when we first launched.

Why do you think motion graphic templates are so important for today’s video creators?

Viv: Simply put, it almost always comes down to the commodity of time. A lot of producers fall into two camps: jack-of-all-trades, or the specialist. Either way, time is always in short supply. For the well-rounded producer, he may have the desire to create every element from scratch, but shooting, editing, and writing will always take priority over learning a tool like Adobe After Effects, even though it would likely be a very rewarding experience. For the specialist, they’re always pressed for time and therefore always looking for a leg-up. This can come in the form of a piece of a composition, if not an entire template.



Download Grid Paper Elements by Digital Juice


What’s the process behind creating a motion graphics template?

Viv: The first and most important part of the process is studying what’s out there and being used most often. Our artists are diverse, so they tend to gravitate toward a certain style, motion, cadence, or graphic rhythm, if you will. Once we identify a particular look or theme, we usually have our still graphics team mock-up one frame to see if the idea translates into a decent template. If that experiment proves successful, we’ll have our Motion Graphics team take it from there. They’ll either start from scratch, but hopefully be able to utilize pieces and parts from the Photoshop graphic already created. From there, there are multiple rounds of quality control checks before finding its way online for download.


Download Overlapping Slats Title by Digital Juice


Have you seen any trends in motion graphics, or foresee any coming in 2018 and beyond?

Rod Harlan: Different niches have different trends. You look in one niche and its retro graphics, type, and colors. You look somewhere else and it’s all about kinetic typography as the main design trend. In a third niche you’ll see live-action video elements with animated graphics. Overall, I’d say there has definitely been a trend towards simplification the last couple of years. A flat, simpler design aesthetic with simple silhouetted graphics or icons, as opposed to the multilayered, multitextured animated designs you would have seen more prevalently a few years back. I think that the simple design trend will continue to run its course even while mixing 2D and 3D elements, which is another design trend. It’s definitely not a “one-size-fits-all” kind of business. My best advice for template creators is to have a well-rounded portfolio to maximize your exposure and sales.

Viv: Motion graphics are like anything else. Trends come and go. So what makes a successful template in a world where “simple and clean” rules the airwaves, a heavily layered composite/heavy look could easily find its way back on screen with the release of the next blockbuster movie. The key is to be able to keep your eyes open and always be alert for changing trends. Right now, clean and simple is hot, which can be challenging in its own right. Sometimes it’s easier for our artists to create heavily elemented templates than to design a really unique template that showcases fewer elements.


Download Green and Teal Textured Lower Thirds by Digital Juice


Do you have any advice for people who are just starting out in motion graphics, and eventually want to create templates for sale?

Viv: I have three. First, master your creative tools. There’s nothing more frustrating or time-consuming than seeing something in your mind’s eye, but not being able to have that manifest itself in the real world through your use of tools like After Effects. So, master your tools to the greatest degree possible.

Secondly, always be aware of your surroundings. Soak up what you see on the large and small screens.

And lastly, seek out the company of those whose work you admire. This could mean following your favorite YouTuber or participating on your favorite forum board. We live in a highly interactive world today. There’s no excuse to go it alone.


See more motion graphics templates from Digital Juice on Adobe Stock.


Dennis Radeke
Dennis Radeke is the Content Development Manager for video at Adobe Stock. He oversees Adobe's acquisition strategy for motion content, developing key partnerships and relationships. He is a 10-year veteran of Adobe, with extensive experience working with broadcasters, large media and entertainment companies as well as sports federations.

Thanks to Adobe for allowing us to repost this here, from its original location . Be sure to check out more from Dennis at his Adobe Creative Cloud blog



This article is sponsored by Adobe Stock



New Video Features from Adobe Stock



We are undergoing a video revolution. Over 1 billion hours of videos are being consumed per day on YouTube alone, and by 2020, nearly 80% of all Internet traffic is projected to come from video consumption. Stock video plays an important role in fulfilling this demand, gracing televisions, movie theatres, computer screens, and everything in between.

At Adobe Stock, we’re committed to building the best marketplace for both content creators and content consumers. Stock is seamlessly integrated into Creative Cloud applications so customers can search, preview, edit and license assets from the Stock collection directly within Premiere Pro CC, After Effects CC, Photoshop CC, and more, while our contributor program gives content creators the opportunity to showcase and sell their work to millions of creative buyers, and receive best-in-class royalties.



New for Customers: Pond 5 for Adobe Stock
We are partnering with Pond5 to further expand our video offering. Pond5 offers a diverse library of videos, motion-graphics and more, sourced from an international community of artists. Our partnership will bring a large and growing segment of high-quality footage clips from Pond5’s collection, spanning across a mix of highly sought-after content themes such as lifestyle, recreation, sports, cinematic, and aerial footage.

New for Adobe Stock Contributors: Upload from Premiere Pro CC
Last September, we announced the Lightroom CC and Bridge CC integration, which allows contributors to upload and submit their images for sale on Adobe Stock, straight from the apps. Today, we are bringing the same convenient workflow to our video contributors with the new upload from Premiere Pro CC feature.

Now videographers can take content that they have prepared to be suitable for the Adobe Stock platform and directly upload it to their contributor account in two simple steps.

Select Adobe Stock from the publish tab from the Export Settings dialogue to send your clips to Adobe Stock, and finish up the submission process through our Contributor Portal.







CSV Uploads
Another new feature we’re introducing to improve the video submission process is CSV uploads. Attach a CSV file containing tagging information including titles and keywords, and we’ll match them to your clips. If you have more then 500 clips, we also offer a video mail-in service. Get all of the details on this program here.

If you’re looking for a little inspiration, check out our interview with stock videographer and Adobe Stock contributor Helen Fields and her top tips for breaking into the stock footage industry.



Dennis Radeke
Dennis Radeke is the Content Development Manager for video at Adobe Stock. He oversees Adobe's acquisition strategy for motion content, developing key partnerships and relationships. He is a 10-year veteran of Adobe, with extensive experience working with broadcasters, large media and entertainment companies as well as sports federations.

Thanks to Adobe for allowing us to repost this here, from its original location . Be sure to check out more from Dennis at his Adobe Creative Cloud blog.



Posted by: Dennis Radeke on Apr 24, 2017 at 1:19:37 am adobe, creative cloud, stock video



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