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The Best of Both Worlds


Cine-Med has several major product lines. One is educational videos for surgeons and nurses. The other is medical books. For a new book now in the works, a textbook for Surgical First Assistants, we require hundreds of new photographs, some in the studio, others in the operating room. I call this the "best of both worlds" because my specialty in medical imaging honed through years of creative video productions now includes print work, from brochures, catalogs and posters, to book covers and editorial image content.

Our office layout includes some multipurpose studio space in the loft - suitable for photo shoots, temporary offices or break areas. This week we brought out all our toys, including HDV cameras, lights and the new Canon EOS 7D DSLR for the stills.

Here is my colleague Jake taking a few behind the scenes shots - nice memories for the talent.
And we made quite a mess - but a controlled mess - given the surgical gear, sutures, gowns and gloves.

First, you cannot approach such a shoot without a battle plan. The authors and I reviewed the current draft of the book, featuring temporary images grabbed from various DVDs we previously produced, and made a list of each setup and the corresponding page numbers. Then we transposed this list into a handy dandy checklist, and gaffer-taped this to the wall. Then, once we started shooting, we used the divide and conquer method - hit each page, refer to the temp images, and make our moves.

While I cannot post images from the day due to the proprietary nature of the pre-publication content, I can tell you with proper focusing and exposure, the 7d is nothing less than spectacular. Well, ok, here is one particularly tasty image:

**Click the image to view it full size - this is actually cropped from a larger image - at 72ppi it is 48" wide - that should print ok at 300dpi.

We had the HDV cameras standing by in case we had time to take video of the same setups, but alas, we shot over 700 stills - many with me hanging off a ladder at a funny angle in order to get the right perspective.

Next step will be sorting out the images, associating the selected shots with the appropriate page numbers, color correcting and/or cropping images, passing this data to the book designer, and awaiting the final draft. Upon approval of the PDF, we start the final pre-press activities, and finally publication.

A productive and enjoyable day producing quality images - I can't think of a better way to spend a day.

Thanks for reading.

Mike Cohen


Posted by: Mike Cohen on Dec 18, 2009 at 5:06:50 pmComments (1) photography publishing 7d



I have a passion for my job, which entails training for medical professionals such as surgeons, nurses and administrators, not to mention various industries.

Technology is great, but how you apply your skills is what pays the bills.

Years ago I canceled my Media 100 support contract upon discovering what a treasure trove of helpful advice can be found on the Creative COW website. I am proud to be a part of this fantastic community.

In my blog I talk a little about media production, a lot about travel and workflow, and occasionally about cooking, nature and my four-legged friends.

Follow me on Twitter: med_ed_mike

I'm also on LinkedIn if you can't get enough of me!




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