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What's in a Name? Plenty when people try to take it.

In business you're all about your name. Keep a good name and business flows to your door. Get a bad name and you're looking for a new career. Get a really REALLY good name and from my own personal experience, some people will try and use your name for their own gain.

Now if you're reading this blog, then you're already aware of the Creative COW forums and the really REALLY good thing we have going here. During a recent thread in the Apple Color forum, a user pointed out that a production facility in Los Angeles changed their name to Blue Cow Creative.

Ok, so perhaps they didn't know about the Creative COW forums and it's an honest coincidence. I mean just because something like 10 million+ media people per month read these forums, that doesn't mean everyone in the industry will know about the COW. Well, except as a leader in the Creative COW Apple Color forum, I have seen at least one of the key personnel in Blue Cow Creative participate in the forum...before the name change. So at least by all appearances they must have been aware that a company called "Creative COW" that focuses on the production industry existed.

So the right thing to do would have been to NOT use the words Creative and Cow in your company name. Especially since it's obvious you've been using the Creative COW website and know about the site's forums and one can logically assume other resources, as well.

Cow? Sure. Creative? Sure. But not the two words together in the company name. How obvious is that? Now this is just me looking in from the outside, but Creative COW is clearly an industry leader, and in my opinion it seems the new blue variety figures it can gain some instant name recognition by putting Creative and Cow together in a new company name. I could be wrong here, but that's what it looks like to me.

Especially a company in Los Angeles. How many cows do you see in L.A.? Maybe if the company was in farm country somewhere, you might almost be able to make some sort of argument that they are playing off the Cows in the area. But even there, the Creative COW has used the trademark for over six years that I know of and has earned a tremendous name in the production industry. I also suspect that the COW will have to mount a legal battle to protect their name

At this point, you might be wondering why do I care? Why am I making a fuss about this? Because I have worked very VERY hard during my 17 year career to build a good name for myself and my company. I have had at least two instances of someone trying to ruin my name and trying to use my company name for their own personal gain. With so much hard work and time put into getting myself to get where I am, the worst feeling in the world is someone coming along and trying to step in and take it all away.

In the first instance the person tried to use very negative statements about me and my work to stop clients from working with me. That took some time to work through but eventually I regained the trust of all but a few clients. In the second instance, my name and abilities were used to sell a project and then the project was taken elsewhere. Not just a small project, a network series. You have to wonder how well the concept would have been received without multi Emmy, Telly, Aurora, Peabody award winning production team associated with it.

Those two instances could have been devasting for me and my entire company.

A name is not to be taken lightly. In fact, it should not be taken at all.



Posted by: walter biscardi on Dec 9, 2007 at 7:20:46 amComments (8) creative cow, business

Biscardi NAB 2007 Diary - 4/13/07 4:30pm

We've arrived in Sunny Las Vegas! Checked in to the fabulous Flamingo hotel which we really used to enjoy for the penquins in the outdoor habitat, but they checked out last year so it's not quite the same. Still gotta love staying in the "original" strip hotel that started it all.

As you can see from the photo we're staying in the top of the line penthouse suite with a classic Strip view, only the best for Cow members! Laughing

Tonight will be a little rest and relaxation as we'll be taking in the Jay Leno show at the Mirage and then tomorrow it's straight over to North Hall to get my Speaker Badge.

I'm really looking forward to this show to see what Apple really has to announce for us on Sunday and then see how that stacks up with Adobe's impressive return to the Mac platform. Some things I'm most interested in this year for myself are storage, color correction and special effects / plug-ins. Though I'm going to be quite busy working this year, I hope to be able to at least get out and see what everybody is offering in these areas.

I'll give you guys daily updates (hopefully multiple updates per day) and be sure to watch out for my inaugural "All Things Apple" Podcast on Sunday shortly after Apple's event!

Ta ta for now!




Walter Biscardi's NAB 2007 Schedule

Well folks, NAB 2007 is upon us and I hope to be able to meet some of you. So if you're going to Las Vegas, here is where you'll definitely find me!

Sunday April 15 - Apple Event AM, Panasonic Event PM

Monday April 16 - AJA Booth all day, Booth SL6113 directly across from Apple.

Tuesday April 17 - AJA Booth AM, Booth SL6113.

Creative Cow booth PM, Booth SL2626. Between Adobe and Grass Valley

(on your right as you walk to the Apple booth.)

Wednesday, April 18 - Presenting "HD Finishing in Final Cut Pro" as part of the Post Production sessions.

3:30 - 4:45pm, Room N259. I'll be showing some of our production workflow for the Food Network program, Good Eats.

I'll also be at a few of the evening events, but not really sure where, so if you see me, be sure to say hi!






Professional Video Editor, Producer, Creative Director, Director since 1990.

Credits include multiple Emmys, Tellys, Aurora and CableAce Awards.

Creative Director for Georgia-Pacific and GP Studios, Atlanta. Former Owner / Operator of Biscardi Creative Media. The show you knew us best for was "Good Eats" on the Food Network. I developed the HD Post workflow and we also created all the animations for the series.

Favorite pastime is cooking with pizza on the grill one of my specialties. Each Christmas Eve we serve the Feast of the Seven Fishes, a traditional Italian seafood meal with approx. 30 items on the menu.

If I wasn't in video production I would either own a restaurant or a movie theater.

 




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