SUGAR HILL, GA
Biscardi Creative Media is proud to announce the completion of "Jayne's Café" featuring Jayne Olderman, owner of Red Warrior Records. Looking for a unique way to present her songs to a wide audience, Jayne created the concept of an unplugged 'café.'
"Jayne and I have been working together for a long time and when she mentioned this project, I immediately jumped in and said we'd like to produce it at BCM," notes Walter Biscardi, Jr., Principal Biscardi Creative Media. "Our challenge was to be able to shoot it well in a very small studio space. There's very little room for lighting and the ceilings are only 9 feet tall and we had up to 6 people for each song and 2 camera operators, so it definitely made for some tight quarters."
DP Clay Walker setting up the lighting
Director of Photography Clay Walker created the overall lighting design and shot with an HVX-200 in standard DV mode while 2nd camera operator, Cheryl Collins, shot with a DVX-100B. "The decision to shoot in DV was predicated by both the budget and Jayne's decision that this was to be a YouTube only project so high definition was not needed. This also allowed for easy matching between the 100 and 200," said Biscardi.
A total of 8 performances were recorded in one day using two primary setups for guitar and piano based songs. A real challenge in Post Production were the live recordings and trying to match up the various takes. "When we first met on this I requested that the performances be recorded in advance and the singers lip sync to make for easier editing over multiple takes of the song. But Jayne insisted that they be recorded live during the taping. Of course with live piano, live guitar and live singers, each performance of a song came out slightly different so trying to match up the singers with various takes was definitely tough at times."
Rachel Farley and Jayne Olderman perform "He Made Woman." Pam Kennedy, Tiffany Milagro and Rachel Little back the duo up.
In the end, the live performances were the right call. "Jayne was absolutely correct to insist on the live recording as we did get some really great performances from the singers."
Jayne's Café is being rolled out over the next few months on YouTube, currently the live recordings of "Real Life" and "He Made Woman" are uploaded along with a previously produced commercial for "Love Big," which was also directed and produced by Walter Biscardi, Jr. The performances can be found here:
Equipment / Software used: Panasonic HVX-200, Panasonic DVX-100B, Apple Final Cut Pro, Apple Color, ProTools.
Jayne's Café Performers: Jayne Olderman, J. Donte Harris, Rachel Farley, Rachel Little, Pam Kennedy, Tiffany Milagro
For more information about Jayne Olderman and Red Warrior Records visit: http://redwarriorrecords.com/
For more information about Biscardi Creative Media visit: http://www.biscardicreative.com/
L to R: Rachel Little, Jayne Olderman, J. Donte Harris, Tiffany Milagro, Pam Kennedy