Today's deep thought is brought to you by free wifi a day late. It's hard to post a daily blog from a wifi-only iPad.
ANYWAY. Today's actual
deep thought is about what lies behind the curtain. The man back there we're not supposed to pay attention to until the little dog comes and bittes his leg.
Vegas is all about the facade. It makes you feel loved, desired, wanted. Vegas lusts for you. Come here, give us a hug. It's okay to spend your paycheck. We'll make sure you don't know how many hours you've spent wandering around with your head in the clouds. There there, Vegas says. Here are some pretty girls who care about you!
In this way, it's the perfect venue for NAB.
Literally looking behind the curtain today, I walked the lower south hall as an exhibitor for the first time. Last year I saw the shiny show floor. My first impression this year? Shambles. Fork lifts, tarps, people yelling at each other. I wondered how the hell they'll get it together for the next day. Like I said on Twitter, it's like learning the truth about Santa. A big fat man doesn't
break into my house? These booths don't
just appear in the night?
Then looking behind the curtain even more, I attended my first press conferences with Sony and Avid. They're very slick, and very polished. But I noticed when I looked around the room and focused on what was behind me instead of on the stage (in 4K, of course), it was nothing but men in suits looking very
Preparing for what new items might be released today, I noticed again how secretive some companies are about their products. So much so that when it appears this secret has been breached, it obviously becomes the talk of the dinner table. Tweets retweeted, blurry pictures shared on iPhone screens in Vegas dives. You start to wonder if this is a glitch behind the curtain, or a strategic move leveraging the instant nature of Twitter. As a professional conspiracy theorist, I almost always assume the latter.
And of course, behind the curtain of products themselves. Companies adding a lot of features that aren't new and haven't been new in a million years. And being revered
for it. Don't get me wrong, I'm always happy to see updates and feature requests fulfilled. But thinking as a person from the other side of things, more critically than accepting, I can't help but see how this isn't the same as those frilly Vegas showgirls. We love you, give us your money and we'll dance around a little bit and make you feel good.
It's very interesting at NAB this time around. Last year was all about bright lights and loud noises. Now you start to pay attention a little closer and see some things you don't normally see, and you can start to see the seams.
Off to day one! I'm going to go bite some legs and see what kind of trouble I can get in to.