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Should be an interesting April for Apple Color

COW Blogs : walter biscardi's Blog : Should be an interesting April for Apple Color
So NAB is rapidly approaching and as par for the course, we know nothing about Apple's plans for the event. We know they don't have a booth planned but will they announce anything at all?

Last year we had a completely underwhelming (you might say embarrassing) presentation by Apple at the SuperMeet. What will we see / hear this year?

In particular I'm curious what is going to happen to Color. Apple has really done zero to promote this application since it was acquired. When it was purchased I felt strongly, and still do, that it was a mistake to roll a $25,000 application into the $1,000 price of Final Cut Studio. By doing that, it created a lot of confusion with the end users who:

1 - Complained it doesn't operate like other Apple products
2 - Didn't take the time to learn the proper workflows.
3 - Complained the application doesn't support all the codecs / workflows of FCP.
4 - Complained the application was too hard to use.
5 - Compared it to Davinci, Baselight, Scratch and others, many of whom could only say that the others were realtime while Color was not.

There are many more examples of what the over 1 million end users who suddenly had this $25,000 color grading application complained about. Not to mention a lot of Colorists who felt threatened that 1 million plus users suddenly had a very powerful color grading application dropped into their laps.

Add all of this together and what you end up with is a very negative net value for Apple Color. People didn't even want to try it because of all the negativity associated with what is a very easy application to use and works brilliantly so long as you follow the proper workflow.

If Apple had kept it a stand-alone product priced at $999 or even $499 the people who wanted to use it would have had to make an investment into the application. When you make an investment into an application, you generally take the time to learn it properly. When it's simply an add-on to a major editing system like Final Cut Pro, it's just a freebie throw-in that I'll open up and if it doesn't work in a few clicks, well then it's trash and I won't bother.

The silence from Apple on the future development of the overall Final Cut Studio Suite in 2010 was deafening and no more so than with Color. NAB 2011 will be the point at which I will have to make the decision for our company as to whether we continue with the Apple suite of products or transition over to either Avid or Adobe CS5. We're essentially using the same software that was released back in 2009 and the production world has changed greatly in those two years, particularly with tapeless workflows and codecs that are not supported natively in FCP.

One of the big reasons we stick with Studio Suite is because of Color and the ease of use in moving projects in and out of that application. We literally run hundreds of projects each year through that app. Yes we have Davinci Resolve now as well because it makes sense to have both with the new pricing, but Color is still our primary color grading app.

I'm very curious to see whether Apple intends to keep the development of Color moving along. When Apple purchased it, we were ready to start beta testing Final Touch 3.0 which was scheduled to have some really nice features that have yet to appear in renamed Apple Color. April 2011 will be a very interesting month.


Posted by: walter biscardi on Feb 13, 2011 at 5:20:20 amComments (28) NAB, Apple

Comments

Re: Should be an interesting April for Apple Color
by Victor Perez
Unfortunately, the phrase of the moment seems to be;
if I cant get it to work to my liking within a few minutes of first opening the application, its not worth opening the application.

This is disastrous for the industry's future, but when you think about it, is this something that Apple has helped create. The functions of the iPod, iPhone, iPad, etc... have become a natural instinct for almost every human being on the planet. We have evolved into beings that can pick up a majority of apple products and without a manual, glide our way through its core functions. Similarly Apple computers are among the most consumer friendly to use, allowing every apple product to be linked with one another in kind of a symbiotic state without effort or a download of some kind to support its use.
Most complaints I see are about Color, FCServer, and even some about Motion. Mainly, I believe, because they do not fit into every individuals interpretation of what an Apple UI has to look and feel like.
As for Color, I am told, it is not something we can use on our day to day basis because of the complexity of its application and the need to re-export the media again into a new sequence. So the application sits unused and neglected. Not by personal choice, but by policy.
The misunderstanding of Color, in my world, does not come solely from the users. It also at times comes from a higher source.
I enjoy using Color and am amazed with the results. I am just not sure what it would take to have Color accepted by more individuals and companies.
For now it makes my work stand out a bit more than it would without it.
And what will be the next wave?
Now that we know Final Cut Pro will most likely have a total UI Overhaul.
LET THE COMPLAINTS ABOUT THAT BEGIN.

Victor
http://www.editvictor.com
http://www.hbhm.tv
http://www.itvisus.com
Re: Should be an interesting April for Apple Color
by Adam Claude Jones
Honestly, what keeps me in the FCS boat is Color. Even though now you can buy Da Vinci for 995, the hardware needed to run it properly still makes Color the best color grading solution when it comes to price/benefit. It's either that or Color Finesse which is a toy when compared to Color. If Media Composer's color grading tool could even come close to Color, considering the state of FCS at this point, I would bid goodbye to Apple and Switch to Avid. But MC color grading can't really touch Color.
Editing wise I think FCP lost the edge a while ago. What was flexible, cutting edge and progressive became outdated, stalled and abandoned.

Regarding Adobe, they really have nothing I want. I don't care how tightly integrated they are. Premiere is a joke and After Effects is a mo-graph tool which people insist in compositing with. The only thing they got for me is Photoshop. So I don't even think about Adobe.
Now that Shake is dead and all the other real compositing tools run also on the PC (Nuke and Fusion) and FCS sucking as it is, Color is the thread I'm hanging from in the apple platform.

Let's see what Apple does at NAB.
Re: Should be an interesting April for Apple Color
by Jerry Hofmann
I think the interface is going to be changed before long... Apple's concern with Color is that they keep hearing it's not "Mac like" enough, so it's not adopted as quickly by many users of studio. Too bad too, it's easy to learn and it's a great app to use.

Don't think they necessarily will announce a new version of the suite at NAB because they forsook the trade show scheduling of releases several years ago as you know. It wouldn't surprise me at all if they are more or less silent at NAB. I agree with them on this. Remember the FCP 4.0 debacle? It was released before it was baked... don't want to ever see this happen again, so when FCS 4 is fully baked, it will be released, and not tied to any arbitrary trade show cycle. I think this is as it should be. I'm also convinced that it will be a MAJOR upgrade. Biggest yet...

Jerry
@Jerry Hofmann
by walter biscardi
That will completely suck if Apple makes Color "more like a Mac app." I'll probably stop using it and switch 100% to Resolve. Really don't need another Motion type of app where everything is simple clicks. Color actually forces you to learn how to use the tool to get the maximum useage out of it as a colorist. Not an editor who doesn't want to take the time to learn the app and just wants to be able to click "Old Film" and be done with it. Boring.

If Apple is completely silent at NAB, not sure how much longer I'll hang around. CS5 has already far surpassed Studio in terms of complete suite integration and native format support. Just got a Premiere CS5 project and I'm having to convert all the MXF, MPEG, MP3 and AVI clips over to quicktime so I can just use them. They are all mixed together with Quicktime clips and it's really nice to just open Premiere and hit "Play" and they all play nicely together. Unlike Studio.

The silence from Apple has really gotten to the point of being annoying now that we have 5 fully functional edit suites, a color enhancement / sound design suite and 3 iMacs all outfitted with Studio. What's the road map for the next two years? What should I be planning for in the next budget year to purchase? I can see what Avid and Adobe are doing and can plan for where they are going. This whole crap of utter secrecy from Apple just doesn't play any longer with me.

Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media

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Re: @Jerry Hofmann
by Bob Pierce
I can think of at least half a dozen FC editors I know that have never even opened Color. They have their 3-way color corrector, and so who needs it? Amazing!

Another reason people have such trouble with Color is that, perhaps more than the interface, is the fact that you really have to understand color correction - how to read the scopes, how curves work, how colors interact, etc.

I totally agree with you Walter - Apple should let us know there's a future in FCS. Lately I've been thinking about upgrading my 2006 Mac Pro, but to what? Do I need to stick to ATI cards? Will FC benefit form lots of cores in the future? Will there even be FC in the next few years? No one knows.

Bob Pierce
@Bob Pierce
by Jerry Hofmann
Bob, trust me. There is a future for FCS... It doesn't make sense for Apple to not give it a strong future. The opposite is true. But my reply to Wally is the way it has been and likely will be for the foreseeable future.

Com'on guys. What's the downside to waiting? I remember a buddy of mine making money with an Avid years ago that was way behind the current software. His clients didn't give a hang what he edited on, they only cared about results.

Jerry
@walter biscardi
by Jerry Hofmann
I understand your anxiousness... but since they've ALWAYS been silent about what's up and what's not, I don't see that changing. It's served them very well over the years. Apple believes it would kill sales of current software to let the users know there's an upgrade around the corner...

I dunno, I actually don't think it would stop sales. I mean, you buy FCS 2009, then get a free upgrade to FCS 4 when they lay out the plans... ? Just pay shipping and handling? seems to me that would be OK for all concerned, but it's just not been Apple's way.

We all seem to be pretty pleased with the major upgrades in the past... There's no reason to believe that the new software that's likely to come this year isn't going to please us all.

I mean, if those installs where there's a hundred bays involved really get fed up because of Apple's silence, do you really think they'll buy new competitive software, and (more costly) spend the dough to train those 100 editors? I don't see it. Job's himself has said that FCP 8 will be "awesome", and released in 2011... No real details of course.. it's not Apple's way, and there's nothin' new there right?

Jerry
@Jerry Hofmann
by Bob Pierce
True enough, Jerry. Hopefully soon we'll find out what Apple has up its sleeve. Looking forward to April...
Re: @walter biscardi
by walter biscardi
[Jerry Hofmann] "We all seem to be pretty pleased with the major upgrades in the past... There's no reason to believe that the new software that's likely to come this year isn't going to please us all."

Well, except for waiting two years in between upgrades when other software, like CS5 and Avid, can edit natively with far more codecs than Apple. Even with Apple's own H.264 codec.

Kind of hard to stay "pleased" with Apple if they are going to spend two years between each upgrade while the others keep updating more often. Adobe especially has the best integration across an entire suite.

I'm gonna wait to see what happens in April and then we'll make the decision on where to go from there.

Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media

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Top 10 things overheard in the Final Cut Studio developer's lounge
by Richard Dee
Top 10 things overheard in the Final Cut Studio developer's lounge

10. If only Randy were here.....
9. Entire 2 year update consist of renaming FCStudio to "Key Grip"
8. Color's new manual to contain only 3 steps: Send to Color • Hit Auto Balance • Send to FCP!
7. FCS5 to be run solely on Ipad3
6. You just sold off how many shares?
5. Is that herb vaporizer set to Celsius or Fahrenheit?
4. Ichat Theater feature rumored to be spyware that allows Chinese Government
to censor videos before they're edited.
3. Junior programmer laments being stuck coding moose.
2. ProRes team caught lurking behind Rosie O'Donnell at electronics store to make sure they roll out support for whatever pocket camera she buys next.

And the number one thing heard overheard in the FCS developer's lounge,

1. If Jimmy Cameron calls back with another 3D question, hang up!
+1
Re: @walter biscardi
by Shane Ross
FCS works for me as it is. Works just fine. The only thing I need to see updates for are to keep up with the ever evolving camera technology. FCP still cuts, still adds dissolves...still allows me to tell a story. Color allows me to make the footage look good. Motion allows me to make nice quick graphics, do good moves on stills. Soundtrack to make music, or find sound effects. Compressor to compress for the web, or DVD, and DVD SP to make DVDs. No BluRay? No problem, get an app and a drive that allow you to do that.

The only thing that people seem to gripe about is the ability for the "other guys" to edit without converting...or to edit multiple formats without rendering. What is that the result of? Lazy and inexperienced producers, shooters, filmmakers. Grab what you can, shoot with whatever is handy, deal with it later. FIX IT IN POST is STILL the mantra in people's heads today. "This is a camera, it records and image, I should be able to edit that. Wait, I shot with 5 different cameras, 5 different formats and 4 frame rates, and I SHOULDN'T HAVE? Why not? It's just a video image, right? The editing software should just deal with this...I'm too lazy to research proper cameras or make sure that all the cameras I get will work together. I'm trying to make art here!!"

I'm tired of that. What happened to PROFESSIONALISM? Knowing what you are going to be delivering beforehand? Consulting with post supervisors or editors about what cameras might work, and what might not? CAMERA TESTS! DPs that are concerned with the post pipeline? That is something that only seems to happen with the old pros. New kids on the block? They don't care....grab a camera and shoot and then figure out editing. What, I have to convert? Why? It's video, right? Quicktime opens it...I can see it on my phone, why do I need to convert it? What sort of "professional software" won't allow me to just edit whatever I decide to shoot with? Forget them not being professional, it's all the software's fault.

We are being inundated with hundreds of thousands of people with zero training, zero experience with production or post...or darn little. Hundreds of TV networks with zero budget so they get GO PRO cameras or HDV, iPhones...every combination of camera you can think of and just shoot. Dump it all on the editors and wonder why the heck things aren't working. THey didn't have to plan the shoot, why do I have to plan post?

Oh, and I want it NOW NOW NOW. Impatient people who hand you footage and sit there wondering why you aren't starting to edit the instant the camera is in your hands. "This is tapeless...you should just be able to plug it in and go. Well, go on...edit now. I'm done shooting, here's the camera. Start editing, we need to deliver this thing the day after tomorrow." Editing takes time..time to import the footage, time for us to LOOK at the footage. The world has become impatient...they want it now, and if you can't give it now, they will look elsewhere. I swear to God I had a producer hand me four P2 cards and then sat down right then and their to watch me start working. He wanted me to start editing right then and there. Was SHOCKED when I asked for a day to backup the cards and import them into FCP. "What? This is tapeless! You don't need to capture, you can start working right away...I read all about this."

Apple is doing what Apple should do. Take it's time to make sure that they have a GOOD product out there. Like Jerry said, FCP 4 was a disaster! I know companies that switched to FCP because they heard great things about FCP 3 and Cinewave cards. They got FCP 4...BAM...fiasco. Horrible things...they switched back to Avid or Media 100 like THAT! Then Apple took their time and came out with FCP 4.5...the most stable version of FCP to date.

I vote for them to take their time. FCP works as is. DSLR footage...editable, just convert. Do it overnight when you go home if you don't want to wait or pay for someone to sit there. RED? It works with it. Alexa? yup. P2, XDCAM, AVCHD? Uh huh...it all works. NATIVE? No. Why MUST it be native? Why are you THAT impatient? let me convert so I get more real time effects. CS5 does this? OH, OK,...go for it. I'd like to see a feature film or feature doc, or TV series cut with that by SOMEONE to prove it can be done...it is a viable solution for that. I am uncomfortable with the interface...it isn't for me. I'll stick with Avid and FCP, thank you.

Avid CLAIMS to work with files natively via AMA, but that's marketting. It can, but it is far from perfect. Best to convert. If CS5 works...go for it. Show me what it can do. I'm all for people using the right tool for the right job. If you get lazy, inexperienced and incompetent people who must shower you with multiple formats and have little patience to wait for you to convert...use Premiere.

Gonna switch if Apple mentions nothing at NAB? Personally I think that's a dumb reason to do it. Switch if the tool does what you want. Personally I will still use FCP, and Avid, depending on the job.

Shane

GETTING ORGANIZED WITH FINAL CUT PRO DVD...don't miss it.
Read my blog, Little Frog in High Def
+1
Re: @walter biscardi
by Roland Manuel
Ha ha, perfect timing Shane.

I just spent an hour composing a rather eloquent rant about the sad and short remaining future of FC Studio, biting the Apple and tasting rotten fruit! It was perfectly balanced piece with short pithy comments, some humbling tragedy, a hint of romance and a touch of humour thrown in to lighten the mood. Finishing with a Jeremy Kyle style final thought for contemplation.


Damn glad I hesitated with a cup of tea to press the send button.

I'll grow up and wait for April

Thank you
Re: @walter biscardi
by walter biscardi
Well written Shane and awesome new photo there too......

Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media

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Re: @walter biscardi
by Xavier de Champs
I just came over to FCP from CS5.

Yeah CS5 can edit alot of formats. But only on paper. Working with CS5 is like gambling. You never know if pressing this butting will crash the whole thing (Premiere Pro 2.0 from 2006 was the only stable version). And if you ever get to the end of your project, add 2 days extra for rendering. Not because of the slow rendering, but because you will mostly need to render couple of times before it makes it without at crash.

I had come to a point where I just wanted the app to work. Just wanted to make simple edits and dissolves. Just wanted to get over the 60 min. mark without everything bogging down. I just wanted to edit. To hell with all the effects and all. Just wanted to make it to the end.

It was such a breeze to finally shift over to FCP. Everything just works! No surprises.

...and when I discovered Color! :)
Re: @walter biscardi
by Shane Ross
BUT...just to be fair...

I left Avid for FCP when I had to deal with editing DVCPRO HD and P2 footage. Something Avid at the time didn't work with. Before that, I was a staunch Avid guy, thought that FCP was great for DV projects only. Then FCP 4.5 (The one that dealt with DVCPRO HD) came out, and I just got off a project that was shot DVCPRO HD and the Avid MC and Adrenaline Symphony had a HORRIBLE time dealing with it (A 720p thing that was eventually fixed).

I was asked to edit another project that was going to be shot on DVCPRO HD, and I chose FCP without hesitation. Because it was the right tool for the right job. Not arbitrarily because Avid didn't update anything in a year or two...because a feature I needed they hadn't fixed yet. Eventually they fell further and further behind...so I stuck with FCP because it was ahead of the curve.

Now, I am going back to Avid for more thing because of how it deals with things. Not simply because FCP hasn't updated in a while, but because the other tool is better. if THAT is the reason for a switch...then you get no argument from me.

Shane

GETTING ORGANIZED WITH FINAL CUT PRO DVD...don't miss it.
Read my blog, Little Frog in High Def
Re: @walter biscardi
by walter biscardi
So in other words, Avid has updated to the point where it's now the better tool for you because FCP's features have become somewhat dated.

That's kind of my point of the entire thread. It's not just that "Apple better show us something in April or else." It's that the tool is now two years old and is behind the times when it comes to formats and efficiency.

Recently you did a series Tweets where you noted that "Avid is listening" with some of their latest updates. As far as I can tell Apple only listens to their 10 or so beta testers that all seem to have very specific workflows that don't really jive with the "real world of editing." Professional cameras feeding beautifully shot material all in the same codec / frame rate. That's not the real world.

In other words, Final Cut Studio has fallen well behind the curve. So should I just blindly keep supporting it because it's Apple and that's just the way they are, or should I seriously consider the alternatives that can make for a more efficient workflow in the real world. Not just Apple's world.

Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media

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Re: @walter biscardi
by Shane Ross
[walter biscardi] "So in other words, Avid has updated to the point where it's now the better tool for you because FCP's features have become somewhat dated. "

No...I am going back to Avid MC because IMHO it does shared projects (2+ editors working on one show) better than FCP (sorry Mark Raudonis). Project sharing with FCP requires that the editors be on the ball and know what they are doing, and are PAYING ATTENTION to what they are doing. I find that 70-80% of them don't, and things mess up, and they blame FCP. But is was their non-thinking that did it. On the Avid side you don't really need to think about it...it just works. And lately I have been working on a lot of shared shows.

FCP doesn't LACK anything I need. I can do fine with what it has. Avid MC just does some things better. Project sharing between versions (say, someone using MC 3.0.5 and me on MC 5.0.3...we can swap without issue). Small things. Locators that work right. And it does mix frame rates right...that's a BIG thing...

[walter biscardi] "It's not just that "Apple better show us something in April or else." It's that the tool is now two years old and is behind the times when it comes to formats and efficiency. "

Behind what? What doesn't work? It works with RED, AVCHD, P2 (both AVCIntra and DVCPRO HD), Alexa, DSLR, the new Canon 305 cameras...pretty much every camera out there. NATIVELY? No. But that's people biggest gripe...no NATIVE support. Native is overrated...and in the realm of those who really don't understand video all that much, and are the impatient lot who want things now now NOW! I don't see where Apple is behind...I see where Avid has caught up and I go back to it because the other features it always had are stronger than FCP in many areas. But MC5 doesn't come with DVD authoring software for the Mac, or a graphics program (OK, Boris...but I can't figure that one out), a sound effects and music library and editing software.

[walter biscardi] "As far as I can tell Apple only listens to their 10 or so beta testers that all seem to have very specific workflows that don't really jive with the "real world of editing.""

There are more than 10. There USED to be 10. But the opened it up to a lot more people than that the last time. And you know that....I told you that.

[walter biscardi] "Professional cameras feeding beautifully shot material all in the same codec / frame rate. That's not the real world."

No...but if you go on a professional shoot, you want to plan to shoot the same frame rate. Most often, you want the same cameras, or cameras that can jive well together. Professionals insist on this. Only people in a rush, or people who don't understand post, or who don't care, end up shooting 720p60 with one camera (59.94), 1080i 60 with another, 720p24 with another, and then grab a PAL camera too. That's just plain lazy. If you get multiple cameras, shoot the same, or comparable frame rates (59.94 and 29.97 for example). Just simple planning. Do that and we can convert the footage to workable formats.

[walter biscardi] "In other words, Final Cut Studio has fallen well behind the curve"

How so? Because it doesn't work with formats natively? Where else? I see it plateauing....but not falling behind. It still works with a majority of cameras out there...and has hardware to capture and output. It just doesn't mix things as well as the others, and no nativeness for a few formats. Is that it? Well then there are a lot of people behind that curve, including Avid. If you need that...get it.

[walter biscardi] "So should I just blindly keep supporting it because it's Apple and that's just the way they are, or should I seriously consider the alternatives that can make for a more efficient workflow in the real world."

Get what you need to work with what you are given. If you are dealing with unprofessional folk who insist on handing you every format under the sun, and want things now now now...then get Premeire and a good GXF card so you can deal with their incompetence. If I had enough clients like that I would too. I would hope they would eventually start trying to be professional about things, but if they are paying...sure, I'll do what I can to accommodate them.

I switched from Avid MC to FCP because Avid didn't work with a format...flat out did not. We had to dub the DVCPRO HD tapes to DV...then capture. THen try to online in an Adrenaline that didn't understand 720p...it only did 1080. Avid was behind the curve...they did not support something. Not "didn't support it natively," but did not work with it without SEVERE arm twisting. I don't see where FCP is doing that.

Adobe set out to work with all those formats. That seems to be an underlying part of the code. FCP does not...it works with QT and certain formats. As does Avid, as does Media 100. No two NLEs are alike. But because one doesn't do the exact same thing that another one does, boom! It's crap, failing...dying out and is nearing EOL. THAT'S what gets me riled up. But I guess it shouldn't. If people want to complain and switch...good for them. But coming back to groan and moan how FCP is failing here and there, and really only cares about iPhones and iPads...pointless. Only goes to serve the point of saying "my system is better than your system. Neener neener neeeeeenerrrrr!" Trying to fabricate stories of not being committed enough, not caring enough about a product. Laying off 40 people so THE END IS NEAR!

Now I don't even know where my rant is going. Just tired of people bitching about one company or another. Just get what works and be quiet about it. I moved to FCP from Avid without all this pomp and circumstance. There is no point to it. Are you thinking that doing this will make Apple listen? I don't think they read all the forums out there...they are too busy working on the next version. Or is this more like a support group where people really wished their NLE was like the other NLEs...so they just need somewhere to go to complain? Well, if that's the case, I should just shut up and let you all talk amongst yourselves. Getting things off your chest does make one feel better.

Shane

GETTING ORGANIZED WITH FINAL CUT PRO DVD...don't miss it.
Read my blog, Little Frog in High Def
Re: @walter biscardi
by walter biscardi
[Shane Ross] "No...I am going back to Avid MC because IMHO it does shared projects (2+ editors working on one show) better than FCP (sorry Mark Raudonis). Project sharing with FCP requires that the editors be on the ball and know what they are doing, and are PAYING ATTENTION to what they are doing."

Spot on there. Move your FCP project into the wrong place and "poof" you've screwed up the work of two people or more...


[Shane Ross] "No...but if you go on a professional shoot, you want to plan to shoot the same frame rate. Most often, you want the same cameras, or cameras that can jive well together."

Unless you're working on reality driven or lifestyle driven programming that is shot on Flip, Handycams, iPhones, Blackberries, consumer cameras, yada yada yada. In other words, everything except a pro camera except for the Host Lead-ins.


[Shane Ross] " It just doesn't mix things as well as the others, and no nativeness for a few formats. Is that it?"

That's a big part of it as our workflow has evolved from that of the perfect professional shoot to a more homogenized workflow of multiple cameras, multiple frame rates, multiple formats, etc.... So we can spend days converting material for edit rather than editing.



[Shane Ross] "Now I don't even know where my rant is going. Just tired of people bitching about one company or another. Just get what works and be quiet about it."

Shane, blogs are places where you and I can bitch, praise and talk to our heart's content. There's no way in heck Apple will listen, much less read, my content. I'm just sharing my point of view for discussion. And this has been one of the best discussions on my blog.

Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media

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Re: @walter biscardi
by Shane Ross
[walter biscardi] "Unless you're working on reality driven or lifestyle driven programming that is shot on Flip, Handycams, iPhones, Blackberries, consumer cameras, yada yada yada. In other words, everything except a pro camera except for the Host Lead-ins."

And you don't have time to transcode all of that to a uniform codec? I work on reality shows and we transcode everything "HDV, DV, FLIR video, phones) to a uniform codec. Assistants working all night doing this.

But something like TMZ, or EXTRA...where it IS needed now. I can see that. Time for Premiere.

Shane

GETTING ORGANIZED WITH FINAL CUT PRO DVD...don't miss it.
Read my blog, Little Frog in High Def
Re: @walter biscardi
by Bob Pierce
You see Walter? - They were listening to you after all! I'm excited to see this new beast.
Bob
Re: @walter biscardi
by Bob Pierce
...hopefully not a mythical beast.

http://www.lightstreamassociates.com

Mac Pro 2.66 - 8GB memory -
Mac Book Pro 2.33 Duo -
FC Studio 2 - Kona Lhe
Adobe Production Suite CS4 -
Sony Multiformat 14" - Panasonic 42" Plasma -
Ikegami HLDV7 - PVW EX-1

Re: @walter biscardi
by walter biscardi
[Bob Pierce] "You see Walter? - They were listening to you after all! I'm excited to see this new beast.
Bob"


Not sure they're listening to me quite honestly. Hopefully my words have inspired enough people to flood the feedback lines. Unless you live and work in LA, it's kind of hard to catch Apple's ear at all.

As I noted previously, I usually only hear from the FCP team when they want to tell me to shut up. :)

Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media

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@Shane Ross
by Rob Grauert
I could not agree with Shane more. It's unfortunate that I'm a part of that new generation that doesn't want to learn how to do things right. What's more frightening is I know a producer in his 40s who isn't up to day with workflows and technology. Not much of a producer if you ask me...

Back to Color though, I hope they don't change the interface. There really isn't anything confusing about it. It's just not Final Cut's interface, and there's a reason for that. If the interface keeps lazy people away, good. That's better for the people who actually do want to reach a professional level.

And I dunno if it's been brought up, but I really hope FCP doesn't change to a single-window interface. I don't like how Motion and Soundtrack Pro are like that. That would be annoying in FCP.

Rob Grauert, Jr.
http://www.robgrauert.com
command-r.tumblr.com
Re: @Shane Ross
by Rafael Amador
I would say, that CC have never been the task of video-editors.
Video editors, till recently, only had the Proc-Amp to set basic levels.
But most of today video editors wouldn't be able to properly set those levels on a Beta desk.
How won't they get lost on the complexity of an application that works on RGB 32bFP, when they still do not understand what YCbCr means?
You find people telling they self that "why to learn all that about analog NTSC or PAL if all is death?".
From the B&W TV to the state of the art HD recording systems, there is only one line of development.
Impossible to understand the end without understanding the beginning.

About Color, why to bother on changing small things if everything needs to be re-built?
rafael

http://www.nagavideo.com
Re: Blog: Should be an interesting April for Apple Color
by Roland Manuel
Totally agree with your opinions and worries. Color is a great app. When you get used to using it you realise how un-pro some bits of FCPro really are and yes, it is not a very "Apple app." to use but then I struggle hideously with Motion mostly because of it's "Apple Way" and I would personally be really lost if they made the Color interface work and feel like Motion. Though I would be far more depressed to see it go altogether.

I knew a lot of people who wanted to change to Macs simply because of the pro apps. and their perceived integration but didn't because the everyday programs they needed weren't supported. Now those programs are supported they are happily migrating over to Mac in their droves but they are going to be a bit disappointed if the very reason they looked at the platform, the pro apps, are down graded to domestic-apps!

Their silence is one of their worst selling points of all. It's fun to be surprised when a shiny new iPod with funny shaped bells and polyphonic whistles appears but it's far from fun when you are not too sure that the software you make a living using has actually been dumped 2 years previously and you will have to wait till an announcement is not made for the third year in a row to realise the truth.

One does wonder what Apple would do if Intel started saying that all future processor release dates were going to be on a "take it from me, it's going to be awesome, but you will have to sell your machines with a little hole where the chip should be as we want it to be a wonderful surprise. haha." basis. Well, we know what Apple and most other peoples clients would do.

What's really surprising is that even now there really is no true price for price competition for FCS, even if you go a very different route and invest a lot more money there are still quirks and foibles to cope with.
Ironically it really wouldn't take that much for FCP to catch up with the rivals.
Let's hope Apple have not been idle for the last 3 years and will genuinely surprise and delight us with something truly awesome in April ... it was April this year wasn't it?
Re: Blog: Should be an interesting April for Apple Color
by Ben Scott
I for one would really like to see the loading in of mattes and tracks created in other applications

think of Mochapro created rotos and tracks loaded into Color this would lift the software to another level and make up for those quality tools it lacks

also be nice to have a better management of grades on shots, e.g. to be able to apply to one shot and it knows which source clip gets duplicated and automatically applies to all, no farting about in the shots window

and lastly why oh why is the post matte process so limited when doing secondary colour correction, some controls like keylights screen dropdown would not go amiss. all you can do is blur the matte no contrast controls on it.

Final Cut Suite ACT Trainer and User
Working at http://www.vet.co.uk
Personal Blog: http://www.benscottarts.co.uk
Re: Blog: Should be an interesting April for Apple Color
by kim krause
i for one would be terribly sad to see apple drop the ball with color. it has been my tool of choice for the last 3 years, through the good and the bad....i would hate to have to start from scratch again with resolve as i have literally been making my living from color and the way it works with fcp. all my clients are thrilled with the ease of getting stuff in and out and the results i give them. for me at least it would be a big pain in the bum to have to change to something else and then re-educate those clients into a new way of working just so i can deliver them what they have become used to. i still dont see resolve as being as flexible or friendly to incorporate in clients workflows. i really need the ability to work with layers and also because of my workflow, if a client needs something changed i can usually just pop into their office ,now that we are all on the same version, make the changes for them and never have to have them carting drives back and forth. with resolve i would have to get the project back from them, open it all up and make the changes then send it all out just to get it back to them...unless of course they also have a resolve on their mac with 98% of my clients dont have.
please send this to mr jobs as well. he needs to hear our concerns. as much as i love my ipad, i really need to keep my pro apps up to date.


Professional Video Editor, Producer, Creative Director, Director since 1990.

Credits include multiple Emmys, Tellys, Aurora and CableAce Awards.

Creative Director for Georgia-Pacific and GP Studios, Atlanta. Former Owner / Operator of Biscardi Creative Media. The show you knew us best for was "Good Eats" on the Food Network. I developed the HD Post workflow and we also created all the animations for the series.

Favorite pastime is cooking with pizza on the grill one of my specialties. Each Christmas Eve we serve the Feast of the Seven Fishes, a traditional Italian seafood meal with approx. 30 items on the menu.

If I wasn't in video production I would either own a restaurant or a movie theater.

 




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