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Final Cut Studio Goes Back On Sale

COW Blogs : Richard Harrington's Blog : Final Cut Studio Goes Back On Sale

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I just got off the phone with a lovely woman at 1-800-MY-APPLE.

Here are the highlights of the call.

  • Final Cut Studio 3 is back on sale. In fact it’s been available for 4 days.
  • The studio costs $999 (just like it used to).
  • If you're a student, that’s $899 (just like it used to).
  • There are NO other discounts or upgrades that the representative could find.

This product is not on the consumer Apple website. You have to call 1-800-MY-APPLE. According to the representative… she says that there’s been A LOT of calls asking for it to go back on sale… so she was glad to be able to sell it again (instead of telling people no).

So there you have it…. Those of you sitting on older versions of Final Cut Pro can step up (but not upgrade). You’re now set if you needed new licenses to go with that new Mac Pro (oh wait, still waiting for that…).

Here’s
another story on the re-release, if that helps.

I’ve updated my chart on where things stand for Final Cut Pro X (which still seems stuck in the middle).

scores_9_1




Final Cut Studio Goes Back On Sale Republished by Richard Harrington


Posted by: Richard Harrington on Sep 1, 2011 at 8:55:00 pmComments (3) AppleBusiness

Comments

Re: Final Cut Studio Goes Back On Sale
by troy waterman
great post, thank you for the info Mike!

Troy Waterman
Managing Editor/Owner
Snowy Peak Entertainment
8101 E Prentice Ave, Suite 700
Greenwood Village, CO 80111
O- 303.339.7327
C- 303.949.3231
@troy waterman
by troy waterman
I mean Richard! LOL :)

Troy Waterman
Managing Editor/Owner
Snowy Peak Entertainment
8101 E Prentice Ave, Suite 700
Greenwood Village, CO 80111
O- 303.339.7327
C- 303.949.3231
Re: Final Cut Studio Goes Back On Sale
by Mike Cohen
Wow, I wonder how many thousands of angry posts were written between April and this week...so much wasted energy. Or was it all that energy that convinced Apple to re-release the product? Or were they planning to do it all along?
I think this sequence of events will join "New Coke" and "Tylenol Cyanide" in the annals of marketing and PR curricula.

Mike Cohen
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