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Wes Plate joining Adobe a very big move.

COW Blogs : walter biscardi's Blog : Wes Plate joining Adobe a very big move.
By now you’ve heard that Wes Plate has joined the Adobe Product Marketing Team. For those who might not know exactly who this guy is, he’s been “the guy” in the industry for years who has made various production tools talk to each other. And not just a simple, “move parts of my projects into something else,” but help the apps talk to each other in a way that brought about very meaningful creative collaborations between artists no matter how what they used.

For instance, when I doing all the HD Post for the Food Network’s “Good Eats,” the shows were first cut in Alton Brown’s facility on his Avid system and then we used the Automatic Duck converter to bring the edits into my Final Cut Pro system. This was an almost seamless transfer between the two competing NLEs that allowed Alton’s editor to continue using her NLE of choice and for me to use my NLE of choice, but to work together. The only things I really had to re-create were the graphics and the transitions and of course I re-did the entire color grading for HD.

So now Adobe snags Wes to join their team right after they snagged IRIDAS and their SpeedGrade color grading tool. I personally thing grabbing Wes is an even bigger grab for the company.

If you have used the Adobe CS 5 suite (or 5.5) you know how incredible the dynamic link option is between Premiere Pro and After Effects. Someone like Wes can bring dynamic link to a whole new level. Imagine that dynamic link type of performance between all of the apps essentially make Premiere Pro the render engine for the entire suite. So you would create your base edit in Premiere Pro and then dynamic link your material out to all the other elements of the suite but do your final renders back in Premiere Pro.

In particular, I’m hoping Wes joining the team could mean that we’ll see a dynamic link workflow for SpeedGrade. The Send To feature in Final Cut Pro was sweet for color grading, but to keep going back and forth without committing to a final render until everything is approved could be very sweet.

Also, I would expect very nice tight integration with external apps like ProTools. And as Adobe has already done on their own with the FCP XML reader, Wes will most likely create easier paths for external apps to work with Adobe’s suite.

In other words, you see Adobe not only purchasing incredible apps to make their incredible Creative Suite even better, the addition of Wes Plate also signals the company’s willingness to create bridges around their suite rather than walls. Just another of the great moves Adobe has been making these past few months.


Posted by: walter biscardi on Sep 27, 2011 at 7:33:20 pmComments (2) Adobe Premiere Pro, video editing

Comments

Re: Wes Plate joining Adobe a very big move.
by Joshua Ortiz
Love the bridges rather than walls metaphor. It not only makes things a lot easier for us but it's also a business model that works, as we have been able to witness with the rapid mass migration (me included) from Apple to Avid and Adobe.
Re: Wes Plate joining Adobe a very big move.
by walter biscardi
Steve Forde of Adobe adds some more info on Wes' work with that company.

http://blogs.adobe.com/sforde/2011/09/29/pmm-mm-good/

Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media

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Professional Video Editor, Producer, Creative Director, Director since 1990.

Credits include multiple Emmys, Tellys, Aurora and CableAce Awards.

Creative Director for Georgia-Pacific and GP Studios, Atlanta. Former Owner / Operator of Biscardi Creative Media. The show you knew us best for was "Good Eats" on the Food Network. I developed the HD Post workflow and we also created all the animations for the series.

Favorite pastime is cooking with pizza on the grill one of my specialties. Each Christmas Eve we serve the Feast of the Seven Fishes, a traditional Italian seafood meal with approx. 30 items on the menu.

If I wasn't in video production I would either own a restaurant or a movie theater.

 




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